Let me tell you about a woman whose nervous system is stuck in survival. She graduated high school two years early. Was working full time at fourteen to help pay the mortgage. If there is one thing this woman has never lacked it is the willingness to work hard. And when she started her business […]

There is a point where everything is serious and motivating yourself through fear feels like the only option. The business has to work. Because you’ve invested too much, sacrificed too much, and told too many people about it to let it fail. Because your loved ones believe in you. And because going back to the […]

Was it worth it? That question does not usually arrive loudly. It does not show up in the middle of a bad week or a failed launch when the answer feels obvious. Instead it arrives quietly, at the end of a good week, when everything went well and the numbers looked right and you should, […]

You are showing up. Delivering. Hitting deadlines. Being the person everyone counts on. Welcome to the burnout era nobody warned you about. Not the dramatic kind where you cannot get out of bed. The sneaky kind. The kind that creeps in while you are still functioning, still performing, still insisting you are fine. The burnout […]

How female entrepreneurs do it all is one of the most searched, most debated, and most mythologised questions in the online business world. The answer everyone is looking for is usually some version of a perfectly optimised morning routine, a colour coded calendar, and an inexhaustible supply of discipline. The actual answer, however, is far […]

Let’s talk about appearance. Specifically, what you look like as a female entrepreneur and why almost every conversation about it is focused on completely the wrong things. The internet will tell you it is about your personal style. Your brand aesthetic. Whether your Instagram grid is cohesive. Your headshots need to look professional enough. And […]

Slow down. Do less. Rest & Recharge. Can we talk about the worst advice the wellness industry ever gave high achieving women? Because rest and recharge for female entrepreneurs does not look the way most people think it does. And the conventional version of rest, the meditation retreats and the silent mornings and the couch […]

Solopreneur sick days are their own particular kind of hell. Not entirely for the reasons you might think, either. The illness is uncomfortable and badly timed, as illness always is. Underneath it, however, runs something harder to name. A survival pattern that makes it impossible to work and equally impossible to rest. Guilt that sits […]

Building a million dollar business as a female entrepreneur is possible. Not in the theoretical, motivational poster kind of way. In the real, unglamorous, stayed up until 2am more times than she can count, built it anyway kind of way. Emily Foster, founder of Emily Foster Creative, crossed one million dollars in revenue over five […]

You might not think that work life balance for female entrepreneurs starts with talking to a jar of flour, but it did for me. She is fed twice a day. She has a better morning routine than I do. And she is genuinely one of the best decisions I have made for my work life […]